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Monday, October 31, 2011

Starting Your Affiliate Mega-Business

Every super affiliate starts somewhere. Some of them started in the 1990s when
things were much easier and more experimental. Some of them started three months ago
and did everything right as they worked their way up. Whatever you attempt to do,
know that when you get started, you won’t make a fortune on day one. It will take
time to be successful. That’s exactly why I put the mindset chapter first. It’s that
important. This business can be extremely discouraging if you don’t already know
that it will take time and a bit of failure before something good happens.
But, when you’re ready to get started and have the confidence you need to invest
into the business, it is time to stop wondering what will happen and start pouring your
energy into getting something done.

The Money

Okay, I’ve been making you wait long enough. Let’s get into the thing you really want
to know. How much money can you make as a super affiliate? You already know
that there are millionaires out there, making massive fortunes doing this. But, what
does it take to do the same thing? Let’s take a look at a simple formula that most of
us use:

(Traffic) x (Conversion Rate ) x ($ per Customer) x (# of Transactions) = Payday

Yup, there is math, but don’t worry – it’s not nearly as complicated as it seems.
Basically, what you see above is a simplified version of everything we do. The
amount of traffic you get, the conversion rate of that traffic, the amount you can
make per customer and the number of transactions you pull off will equal your total
payday. This is actually a formula I found in a Brad Sugars book from a decade or so
ago, but it works well for just about any of us.

Here’s a simple example of a weight loss website:

· Traffic – 1,000 Hits Per Day
· Conversion Rate – 0.40% (1 in 250 customers buys something)
· $ per Customer - $22.50
· # of Transactions – 1.5 (The number is higher than 1 because you have an
email list that can upsell additional products to prospects later down the line)

Now, put all those numbers into a simple formula, and you get the following data:
1,000 x 0.40% x $22.50 x 1.5 = $135/day

Now, while that might seem very straightforward to most of you, the truth is that
many affiliate marketers forget the simple formula. They forget that they need traffic,
or they forget that the traffic needs to convert, or they forget that they can actually
get more than 1 transaction per customer with an email list. Your goal, and what we’ll
work on in the coming pages, is to develop a strategy that allows you to focus on all
four factors simultaneously, keeping balance in your websites at all times. That
balance will be crucial to your bottom line and is what will push you over just about
every other marketer out there (yes, many people do neglect this formula,
surprisingly enough).

And if you’re looking at the sample numbers up there right now and saying "I really
have to get 1,000 people a day to make just $135 a day,” stop and think about it for
just one moment. Consider this. Not only is a 0.40% conversion rate moderate to low
at best, you can have far more than 1 website building those traffic numbers.
In fact, you should count on it. If you build only one website, you’ll never be a super
affiliate. You might eventually snag that traffic, but you’ll never be the top level
marketer you’re aiming to be. Consider what happens if you have 20 websites with
50 hits a day – it’s the same effect, and then there is something to work toward in
increasing your traffic numbers. Yes, this is doable, and yes it will make you a lot of

Another note I want to make is that your pages will not all convert at the same rate.
Some conversions are much higher (as we’ll discuss soon), and some lower. It
depends on the keyword you’ve optimized for, who you’re targeting and how eager
your audience is to make a purchase. All of these are factors you must consider
before making assumptions about how effective a site is.

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